Advertorial: For Singaporeans only
Campaign Overview:
GlaxoSmithKline has just launched an emoticons-led Ribena Romanticons campaign, which is a new chapter in the ongoing romance between Berry and Lemon. Web-savvy consumers and IM users can now follow their weekly romantic stories online, which form the matching emoticon sequence for a weekly draw. To invite consumers to contribute love stories about Berry and Lemon, they can compete in a “Greatest Love Story NEVER Told” story writing contest. They’ll use the Ribena Romanticons they’ve unlocked as “words” to create their own original take of the romance for a chance to win a romantic trip for 2. Start experiencing the romantic tale between Berry and Lemon at www.Ribena.com.sg now!
Campaign Quick Facts:
- PROMOTION PERIOD: 8 February 2010 to 21 March 2010. (6 weeks)
- PARTICIPATION FORMAT FOR ‘COLLECT, MATCH & WIN’ PROMOTION: Buy a Ribena 330ml
- Pouch Packs or a 500ml PET Bottle with a Ribena code promotion sticker. Enter the codes to unlock your Romanticons on www.Ribena.com.sg to see if you have the right Romanticons to match the weekly Romanticons story. More details at: http://gsk.com.my/ribenalemon/lovestory_instructions.aspx
- SELECTION CRITERIA: Winners will be chosen via a weekly draw.
- PARTICIPATION FORMAT FOR ‘GREATEST LOVE STORY NEVER TOLD’ PROMOTION: With the Romanticons you’ve unlocked, you can create your own version of the love story between Berry and
- Lemon: http://gsk.com.my/ribenalemon/lovestory_instructions.aspx
- SELECTION CRITERIA: The best story will be chosen based on the most creative interpretation and
- usage of Romanticons.
- WEEKLY DRAW PRIZES FOR EACH OF THE 6 WEEKS: 1 x Nintendo Wii 1 x iPod nano (8GB) 2 x Topshop Vouchers worth SGD50 1 x Takashimaya Voucher worth SGD100
- ROMANTIC TRIP FOR 2 WORTH OVER SGD1000: 3D2N holiday for 2 at The Sentosa Resort and Spa Romance package includes: Two-night accommodation in a Deluxe Room, Daily buffet breakfast at The Terrace, One set of “Elana” 4-course dinner at The Cliff (beverages excluded), A one-hour spa treatment per person at Spa Botanica – A bottle of champagne and a fruit basket upon arrival – Free Sentosa admission (carpass excluded) – Access to the spa gardens before/after spa treatment within the day